The story about HelpBalkans is a personal story. After many years of living in the United States, Martina, Croatian native, returned home in order to be closer to her family. One month after her arrival, devastating floods struck the region and her parents were left homeless. Seeing them arriving to her new apartment in the Croatian capital with only two bags of their personal belongings broke Martina’s heart. Knowing there are countless families in the same situation who did not have anyone to go to, Martina had an idea to “personalize” this catastrophe and connect the victims with the generous donors throughout the world. Teaming up with talented people helped Martina to bring HelpBalkans project to life. Project has since received a lot of media attention in the region and is now a pilot project for its’ parent organization HelpGlocal.org.